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Prison Realty Hires PR Firm
Nashville-based Prison Realty Trust, the parent company of Corrections Corp. of America (CCA), has hired a leading public relations firm to improve its image.
In Sept. 1999 Prison Realty retained Los Angeles-based Sitrick & Co., which specializes in crisis management. Sitrick will handle Prison Realty's media relations and communications with investors and stock analysts.
Prison Realty has faced negative media attention due to escapes and riots at CCA facilities, and is presently facing almost a dozen shareholder suits for allegedly withholding financial information [PLN, Nov. 1999].
Sitrick & Co. was founded by Michael Sitrick, author of Spin: How to Turn the Power of the Press to Your Advantage, and has handled high-profile PR problems for other large corporations.
Source: The Tennessean
In Sept. 1999 Prison Realty retained Los Angeles-based Sitrick & Co., which specializes in crisis management. Sitrick will handle Prison Realty's media relations and communications with investors and stock analysts.
Prison Realty has faced negative media attention due to escapes and riots at CCA facilities, and is presently facing almost a dozen shareholder suits for allegedly withholding financial information [PLN, Nov. 1999].
Sitrick & Co. was founded by Michael Sitrick, author of Spin: How to Turn the Power of the Press to Your Advantage, and has handled high-profile PR problems for other large corporations.
Source: The Tennessean
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