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Death as a Salesman: Benneton Ad Campaign Comes to Death Row

By Dan Pens

In January, 2000, Italian fashion conglomerate Benetton Group kicked off a worldwide "issue advocacy" ad campaign titled "Looking Death in the Face." The ads, featuring images of death row prisoners, sparked outrage among U.S. death penalty advocates. Which is, of course, exactly what Benetton expected. The company ...

 

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